UPDATE: The 2020 Marketing Technology Landscape is now available.
As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.”
It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again.
What a crazy graphic! We nicknamed it the “Martech 5000” a couple of years ago. While I like the ring of that — kinda rhymes with the Fortune 500 and the Inc. 5000 — it’s a misnomer. Last year’s landscape already exceeded 6,829 solutions.
We’re now up to 7,040 solutions on the 2019 Marketing Technology Landscape Supergraphic.
For perspective, here’s the growth of this project over the past 8 years:
You can still get the original 2011, 2012, 2014, 2015, 2016, 2017, and 2018 editions of the