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UPDATE: The 2020 Marketing Technology Landscape is now available.
As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.”
It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again.
What a crazy graphic! We nicknamed it the “Martech 5000” a couple of years ago. While I like the ring of that — kinda rhymes with the Fortune 500 and the Inc. 5000 — it’s a misnomer. Last year’s landscape already exceeded 6,829 solutions.
We’re now up to 7,040 solutions on the 2019 Marketing Technology Landscape Supergraphic.
For perspective, here’s the growth of this project over the past 8 years:
You can still get the original 2011, 2012, 2014, 2015, 2016, 2017, and 2018 editions of the
The most extensive and comprehensive introduction to online marketing that you’ll find anywhere.
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Who This Guide Is for? We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business
“Digital marketing is constantly changing. OMI’s classes help me keep my skills sharp so that I never miss a beat on the latest trends and changes in the industry.”
former VP, Global Marketing & Brand Creative, UGG Australia
“I’m proud to say, we’ve got the entire team learning digital marketing in a scaleable, standardized way. The level of engagement we’re seeing with OMI’s Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I’ve ever known.”
CMO of Mirum Agency (part of the J. Walter Thompson Company and the WPP Network)
“Working with the OMI team to build our customized content marketing portal was a seamless experience. The team was able to provide valuable insight and expertise on how adults learn. They sourced quality experts and produced engaging classes full of valuable content as well as
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Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.
But what is internet marketing, really?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”