Technology! If we examine thoroughly what technology is, what technology is like, of course there are some general images that come to mind. For example, sophisticated gadgets, internet advances and others. Talking about gadgets or smartphones, of course it cannot be separated from one of the giant companies in the technology sector.
Apple is known as one of the world’s top technology companies. They are known for their revolutionary, elegant, and highly exclusive products. Products such as the iPhone, iMac, iPod, and other products are always awaited by anyone. Especially the release of his newest smartphone, Buy iPhone 12 pro which the public has been waiting for.
Until December 2019, the iPhone sales rate was positive. According to Statcounter data, iPhone sales reached 24.79%, well above its competitors, including Huawei, a rising technology company from China. It also shows that Apple products are still in demand. Many new competitors emerge in the market with a surprising variety of strategies and features. However, Apple did not flinch and stood firm at the top.
What keeps Apple ahead of its competitors? To Bloomberg Businessweek, CEO of Apple, Tim Cook said that Apple does not want to sell cheap products. Their goal is to make a great product to provide the best for its users at an economical price. One of the core strategies that Apple has carried out is to make product differentiation. They differentiate themselves from their competitors by making products that are unique and attractive.