With the technology revolution over past years’, distribution of information over the website, mainly referred to as the web, has become a significant aspect that can’t be ignored or be taken lightly. Since data is used to guide making decisions, the web has become an essential aspect of the human race. Many things that only used to happen physically, such as learning, going shopping, and even accessing critical services, can now be done online over the web with the touch of a button. The web made life much easier and less complicated; this was proven during the Covid 19 pandemic in 2020, with many things being done online. Keeping and displaying web pages online to be viewed worldwide is known as hosting. Various companies offer hosting services. In Germany, hostinger is one of the best companies that provide hosting services that you should consider visiting if you need hosting services. Websites get their profits through the traffic they receive from people visiting the web pages and interacting with the website. Attracting traffic to your website varies in different places, and below are some of the ways to do so in German;
1. Go German
Going German means that to generate traffic for your website, you should “Go Deutsch” this means that everything you do on the website should be Germany. Designing a German website has become a walk in the park with the new Google extension for translating English into different languages. One should also ensure that if it is an e-commerce website or generally a website that makes sales, you should include the mode of payment like the ELV since it’s the most preferred to other forms of payment. Also, if the website uses a calls chatbot to answer questions or give feedback, you should consider hiring someone who knows Germany, which will add traffic to your website.
2. Focus on social media.
Over 35% of the German population is above the age of 55, which translates to a lower number of educated persons on social media. This statistic shows the use of social media in Germany is lower than in other developed countries. Issues over data privacy are also another reason that contributes to this. However, the young generation in Germany has embraced social media, making it grow very fast. Due to this, Germany’s economy has improved since they are up to date with goods and services from foreign countries. Social media platforms like Facebook control more than 90% of the market social media with over 29 million users and are used for Business to Business and Customer marketing. Hence building a sound Facebook page on your website will get you traffic.
3. Ensure data privacy
Germans are known to be sensitive people regarding issues concerning personal information. Showing them that your website is credible and has integrity, they will indeed have no problem visiting your website. To make this possible, when making a website for Germany, ensure that you are in line with the German data privacy rules and regulations and indicate that on your website. Complying with these rules will enable your website to be verified by TUV (a German technical inspection unit) and be granted an official stamp to show on your website. When done, all this will surely encourage more traffic to your website.
4. Make your website mobile-friendly.
As stated by a survey done on German consumers in 2016 by eMarketer, a high percentage of over 74 German residents use smartphones. If you intend to get traffic on your site, make sure that you design websites that are mobile-friendly and publish content that is data-friendly. Knowing this only means that Germany is over-reliant on the use of mobile tech. Despite Germany being excellently connected to the internet, the broadband plans for mobile are pretty expensive, making them specific while using mobile data.
5. Empathize with the Germans.
German people are known to be straightforward, and to create traffic to your website, one should ensure that the website displays content that is not exaggerated and should be inspiring. They are not fans of content that seems to be boasting or putting down other websites that are your competitors. Doing this will surely turn off a large audience of the German population from visiting your website. When designing, one should make sure that they should immerse themselves in the German context or rather in the German’s shoes.
Conclusively, there are many ways one can use to attract traffic to your website in German, including using Search Engine Optimizations (SEO) in the website, and the above-discussed ways make the list of how you can get a German audience to your website.