Rick Edmonds | Poynter Pageviews and uniques are not the favored digital metrics they used to be, but as they fell roughly 20% earlier this year at local newspaper sites, the decline sent a chill through the industry. In a year of soft advertising and rising newsprint and delivery costs, […]
Rick Edmonds | Poynter
Pageviews and uniques are not the favored digital metrics they used to be, but as they fell roughly 20% earlier this year at local newspaper sites, the decline sent a chill through the industry.
In a year of soft advertising and rising newsprint and delivery costs, reduced traffic creates an unwelcome added challenge. Programmed ad placements are still sold by total impressions, so less traffic translates to less revenue. A traffic decline also reduces the number of prospective customers who can be started on the path to paid digital subscriptions.
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Sat Sep 17 , 2022
The best desk lamps are the dedicated home office assistants you’ve been praying for, allowing you to burn the midnight oil sustainably, illuminate (and admire!) your handiwork, and maybe even serve as much-needed mood-lifters in your darkest hours. Ideally, they’re flexible—re-posturing themselves to allow you to work harder and smarter—iron-clad […]
