A bourbon offering crashed The Party Source’s website today, as thousands tried to buy hard-to-come-by bottles of Blanton’s Bourbon.
© Buffalo Trace Distillery
Blanton’s Gold Edition bourbon will be available in the U.S. for the first time.
In an attempt to maintain social distancing guidelines, The Party Source in Bellevue offered highly sought-after bottles of the bourbon for sale online.
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Despite only allowing pickup at The Party Source and limited local Kentucky delivery, thousands of people rushed to buy the coveted bottles and The Party Source website crashed.
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This was the first time that The Party Source offered an allocated release online due to the pandemic.
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“We underestimated the volume of traffic our site would be receiving at one time and unfortunately, our server could not handle it. A very limited amount of people were able to make it to check out or even to the site and we apologize for any frustration,” a Facebook post stated.
Any bottles that were not purchased before the site crash are not available in the store. The Party Source is figuring out a way to safely sell the bottles. It will not be on the same format, a manager confirmed to the Enquirer.
“The whole idea was to be socially responsible. If you can imagine all of the thousands of people who just tried to buy it on our website, we certainly don’t want that kind of volume in the store,” a Party Source manager said.
This article originally appeared on Cincinnati Enquirer: The Party Source tried to sell Blanton’s Bourbon online, website crashed
